How to grow a business

5 keys for the growth of your company

María Elipe

María Elipe

25 May 2023

Table of contents

    From Lexington, we want to give you five keys to help you start a process to make your business grow in a constant way:

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    1. Your attitude speaks about your company

    To keep an entrepreneurial attitude will be the key for directing it to new horizons. For this, you must boost the following qualities.

    • Proactivity
    • Motivation
    • To be strategist
    • To be persistent and patient

    Likewise, to know how to manage complicated moments within the company becomes essential, as well as not to show reluctance to changes, because the innovation can suppose the fundamental base of a business.

    2. Diversify your marketing strategy

    To combine different communicative strategies, betting for online platforms as well as for actions linked to traditional marketing, will make your message more effective.

    Diversify your marketing strategy through online platforms and traditional marketing will make your message reach a wider public

    You can start selecting very carefully which is your positioning in the global market, working in a corporative image which reflects the values you want to transmit and planning those actions, online as well as offline, that allow you to reach your target public.

    Don’t forget, moreover, that the content is the king. Make communications knowing that the quality of them will determine, in a high percentage, the level of success – conversion of any strategy you start.

    3. Approach your public

    Know your clients to find out how to act or where to direct your business strategies. They are the base of your business and if you don’t listen to them, your competence will do, taking the risk of losing part of the market.

    If you do not listen to your clients, your competence will do, taking the risk of losing part of the market

    4. Remove unnecessary processes

    Some companies are in favour of removing those processes that are not decisive for the achieving of their targets. This way they increase their performance and are more flexible in the market.

    5. Choose the ideal office

    To work in a space that fulfils the needs of your company can suppose an increase of the productivity of the workers. In this sense, the offices placed within the business centers will let you save in costs and time, helping you to push up your business and offering you a great flexibility from the very first moment.

    Ultimately, you must be clear in which is the mission and view of your company, because they represent the essence of your business and, from here, fix ambitious targets but approachable.

    If you believe that your business can grow, don’t stay where you are and…aim high!

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    Pay attention to the movements your competitors make, identify the opportunities of success and go for it, start today to make your company grow!

     “Everything seems impossible until it’s done”, Nelson Mandela

    The author

    María Elipe
    María Elipe

    Our Corporate Account Manager has 9 years of experience behind her, helping our customers to reach the finish line, to achieve their goals and to meet their expectations. How? With a tailor-made workplace strategy and a personalised office space. Her touch is unique, and so is she! Maria is a passionate tv-show fan, a literature lover and a vinyl record enthusiastic.

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    How to grow a business
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