How to build a brand
First time a customer visits your office: you better give a good first impression…
08 May 2014
08 May 2014
Do you know that we usually prejudge strangers in the first 5 or 10 seconds of acquaintance? First calls you make, first emails you send, first visits to your company’s headquarters... the reality is that your customer will always get, even unconsciously, a first impression of your company. This very first impression will be produced by the brand experience and, once it has happened, there is no turning back.
Taking into account we are immersed in a highly-competitive market, every company is struggling relentlessly to pass customer’s first examination. Therefore, the first few minutes we spend with the customer are critical. Causing a good impression depends directly on paying attention to the details, e.g., properly attending the telephone, or making the best at our appearance at a meeting.
This first impression your company produces on someone is crucial to define the future relationship between you and your potential customer: staff answering phone calls or people attending potential customers at the front desk are very much conveying your brand’s experience.
Lexington offers you the possibility of making the best of your professional relationships, taking advantage of our services as the proper way of introducing your business. Do not hesitate to have a look to our business centres in Madrid and Barcelona.By means of our Virtual Office you will be able to project an image associated to professional strength and avant-garde identity.
Many times a successful meeting depends on the image you convey. In order to transform that meeting into a tangible success, Lexington provides you with fully-equipped meeting-rooms and a highly-qualified staff which will work with you to make that happens.
“There is no second chance to make a first impression”(Oscar Wilde)
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