Business coach: who is and which are their motivational functions

We’ve heard a lot about coaching as a motivational technique and as a motivational technique and as a source of inspiration for the business world. However, it has been barely said about what is exactly the role of the business coach to motivate employees, work groups and whole companies.

Business coach: a key tool to motivate employees

Then, we clear your doubts and we make an x-ray of the business coach and its main functions, there it goes!

Who is the company coach?

The business coach is the persona in charge of motivating those employees who are immersed in an intense work routine that can affect them when it comes to achieving their work goals.

So that, to improve its performance, this motivational professional works directly in the organization and in the structure of the company in the hands of its own workers: must be empathetic, be able to understand different points of view, build trust with employees, as well as be clear, concise and patient.

Among the techniques used by the business coach are: constant and active listening, group expositions, brainstorming, games of qualities, lifeline (Graphical representation of what has marked the life of a worker) or 360o Feedback (all members of the organization receive feedback from their colleague, after completing a questionnaire), among others. With these, the business coach tries to train them to get involved and work hard to achieve better management of internal conflicts.

Functions of the business coach: 

The business coach works side by side with the workers of the companies to avoid that the lack of motivation directly affects the productivity. And among its main functions, we highlight the following:

• Improve interpersonal communication skills of employees
• Encourage the motivation of unmotivated employees
• Increase your productivity
• Provide conflict resolution tools
• Achieve greater involvement in work

How to choose a good business coach?

Choosing the right business coach is a crucial step to ensure the success of any business coaching program. Here are some key factors to consider:

Certifications and professional training

Make sure the coach holds recognized certifications in business coaching or motivational coaching for companies, such as those granted by the International Coaching Federation (ICF) or other accredited organizations.

Experience and specialization

It’s essential that the coach has practical experience working with companies from sectors similar to yours. If you're looking for a labor coach in Madrid, research their background with local or international businesses.

Reputation and references

Investigate the business coach's reputation through references, client testimonials, or success stories. A good recommendation can be a great indicator.

Work style and compatibility

Each coach has a unique style, and it’s important that this aligns with your company’s organizational culture. A coach who understands how coaching is used in the business environment and can adapt their approach to your needs will be more effective.

Personalized approach

A good coach doesn’t use a generic formula; they adapt tools and strategies to the specific goals of your company. Make sure they offer a clear, customized plan of action.

Interpersonal skills

Among the most important characteristics of business coaching are communication skills, empathy, and the ability to build trust.

Clarity in goals and results

The coach should work with you to define clear, measurable goals and set up a follow-up system to evaluate the impact of the coaching program.

Choosing a good business coach is an investment in the development of your organization and your team. Take the time to evaluate candidates and ensure that their coach profile aligns with your company’s values and needs. Additionally, consider the possibility of holding sessions in collaborative work environments, such as the Lexington coworking spaces in Madrid and Barcelona, where you can conduct coaching courses or interviews in a dynamic setting that fosters creativity and professional growth.

“If opportunity does not call, build a door”

Milton Berle