15 Nov 2018
Table of contents
How to make an elevator pitch is one of the first questions posed by an entrepreneur when it’s time to present the project or business idea to potential customers or to a demanding and knowledgeable public of the world of entrepreneurship such as business angels. Consequently, in this post we will tell you the steps you must follow to make your pitch stand out above the rest.
In an Elevator Pitch you must be able to condense the best of your project to persuade and make people fall in love
An Elevator Pitch is an introduction speech about yourself and your business with the main purpose of getting the attention and selling your product to potential buyers such as investors, customers, partners, etc.
Being straight forward is key to achieve, succeed, you do not want a potential customer to feel confused or overwhelmed about your product. Focus on what you want to say and leave them speechless.
An effective use of body language plays a key role in communication. This is a primary factor in making a strong first impression. The aim is to be perceived as relaxed and confident.
It is essential that you keep in mind each and every one of your words and gestures. What you really want is to sell your business idea and generate in potential clients, investors, partners ... the necessary interest to be part of your project and bet on it. You are the person responsible to raise a necessity in them and capture their attention in a few minutes, you are therefore in charge of knowing how to sell your business idea.
Lastly the speech needs to create not only interest, but an emotion. It is important to make them feel they need to know more about your project.
“Always deliver more than expected”
Larry Page
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