How to build a brand
Tips to prepare good business cards
15 Sep 2016
15 Sep 2016
There are many who think that continuing to use business cards could be an old fashioned tool, but the fact is that although we are in the digital age, all these little slips of paper continue to threaten an effective way to make itself known.
Although we are in the digital age, traditional business cards continue to be very useful to make networking and attract new clients
Thus, business cards are, undoubtedly, one of the best ways to make networking and broaden your network of contacts. However give the image that you want to give in a paper of 8,5 x 5,5 cm, sometimes it is complicated, so Lexington is going to give you the following tips that you have to take into account if you want to impress through your business cards:
1. Professional Style
The business card is a small reflection of your personal and professional Brand, so pay close attention to the design. From the moment that you give it to the potential client or supplier, you are transmitting a determined image. Be aware that the style is in line with the company’s values.
2. Logo and corporative colours
Your company’s logo can´t be missing in your business card, as it is a visual element where your contacts could identify quickly where do you work. Furthermore, it is essential that the predominant colours are the
Corporative ones.
3. Necessary data
Incluye diferentes formas de contactarte como: nombre completo, email, teléfono, dirección de tu empresa, página web e incluso tus perfiles profesionales en RR.SS (Linkedin and twitter). Don’t forget to add a claim or a very short description where you explain in general what doses your organization do. Make your business model recognizable and knowledgeable at a glance.
4. Simple tools
You can always choose a Company to make you the design, but if you are one of those who have the clear ideas and prefer to make your own busines cards, there are many tolos that you can use as an easy way like: Canva, Zazzle or Moo.
Important!, take them always with you as you never know in which momento a great opportuniy can come up, don’t forget.
“The road to success is always under construction”
Lily Tomlin
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